brand identity
Devieux Experience Co.
A full brand identity built for a branding agency that leads by example, Art Deco elegance, custom illustration, and a visual system designed to impress from the very first touchpoint.
BRANDING / CREATIVE SERVICES / TEMPLATES / MERCH
CLIENT
Erica Devieux
LOCATION
Chicago
INDUSTRY
Agency
overview
Devieux Experience Co. is a branding and experience design agency founded by Erica Devieux, built on the belief that brands need to do more than look good; they need to live their values and communicate them in everything they put into the world. DECO works with clients to craft soulful brands that resonate deeply, using transformative strategies to create unforgettable experiences.
When Erica came to Triangular Studio, she needed a brand that could stand as proof of concept for her own methodology. A branding agency's identity isn't just a logo, it's a demonstration of everything they claim to offer. It needed to be world-class from day one.
the objective
Build a brand identity for DECO that communicates luxury, innovation, and deep creative intentionality, anchored in the timeless aesthetic of Art Deco while feeling unmistakably modern. The system had to scale across every touchpoint: digital, print, social, decks, and merchandise.
The standout challenge: creating a brand that a branding expert would be proud to carry. Every deliverable had to be exceptional — not just competent — because this brand would become Erica's most powerful case study.
CLIENT
Erica Devieux
LOCATION
Chicago
INDUSTRY
Agency
overview
Devieux Experience Co. is a branding and experience design agency founded by Erica Devieux, built on the belief that brands need to do more than look good; they need to live their values and communicate them in everything they put into the world. DECO works with clients to craft soulful brands that resonate deeply, using transformative strategies to create unforgettable experiences.
When Erica came to Triangular Studio, she needed a brand that could stand as proof of concept for her own methodology. A branding agency's identity isn't just a logo, it's a demonstration of everything they claim to offer. It needed to be world-class from day one.
the objective
Build a brand identity for DECO that communicates luxury, innovation, and deep creative intentionality, anchored in the timeless aesthetic of Art Deco while feeling unmistakably modern. The system had to scale across every touchpoint: digital, print, social, decks, and merchandise.
The standout challenge: creating a brand that a branding expert would be proud to carry. Every deliverable had to be exceptional — not just competent — because this brand would become Erica's most powerful case study.
CLIENT
Erica Devieux
LOCATION
Chicago
INDUSTRY
Agency
overview
Devieux Experience Co. is a branding and experience design agency founded by Erica Devieux, built on the belief that brands need to do more than look good; they need to live their values and communicate them in everything they put into the world. DECO works with clients to craft soulful brands that resonate deeply, using transformative strategies to create unforgettable experiences.
When Erica came to Triangular Studio, she needed a brand that could stand as proof of concept for her own methodology. A branding agency's identity isn't just a logo, it's a demonstration of everything they claim to offer. It needed to be world-class from day one.
the objective
Build a brand identity for DECO that communicates luxury, innovation, and deep creative intentionality, anchored in the timeless aesthetic of Art Deco while feeling unmistakably modern. The system had to scale across every touchpoint: digital, print, social, decks, and merchandise.
The standout challenge: creating a brand that a branding expert would be proud to carry. Every deliverable had to be exceptional — not just competent — because this brand would become Erica's most powerful case study.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
For founders ready to grow
BRANDING / WEB DESIGN /
CREATIVE SERVICES
/ DIGITAL & PRINT DESIGN /
CREATIVE CONSULTATIONS
BRANDING / WEB DESIGN /
CREATIVE SERVICES
/ DIGITAL & PRINT DESIGN /
CREATIVE CONSULTATIONS
Surface-level branding doesn't cut it anymore. You’re building something meaningful, and your brand should support that.
We combine strategy, storytelling, and elevated design to help you create a brand people remember, trust, and choose.
SEE WHAT WORKING TOGETHER LOOKS LIKE ▶