Triangular Studio

CLIENT

Chelsea Green

LOCATION

St. Pete, Florida

INDUSTRY

Wellness

overview

Green Roots Optimized Wellness came to Triangular Studio with a powerful mission: to bring holistic healing and optimized wellness into the mainstream, and a brand that wasn't keeping up with it. Founded by Chelsea Green, G.R.O.W. had an existing foundation, real expertise, and a growing roster of offerings. What it needed was an identity that matched the credibility and vision already living inside the business.

We didn't start from scratch. We took what worked and rebuilt the rest, sharpening the positioning, elevating the visual identity, and developing a digital experience designed to convert.

the objective

Refresh and reposition Green Roots as a credible, growth-ready wellness brand without losing the warmth and earthiness at its core.

The identity needed to bridge two worlds: the organic, nature-rooted side of holistic healing and the science-backed credibility of optimized wellness — and do it in a way that felt cohesive, ownable, and ready to scale.

CLIENT

Chelsea Green

LOCATION

St. Pete, Florida

INDUSTRY

Wellness

overview

Green Roots Optimized Wellness came to Triangular Studio with a powerful mission: to bring holistic healing and optimized wellness into the mainstream, and a brand that wasn't keeping up with it. Founded by Chelsea Green, G.R.O.W. had an existing foundation, real expertise, and a growing roster of offerings. What it needed was an identity that matched the credibility and vision already living inside the business.

We didn't start from scratch. We took what worked and rebuilt the rest, sharpening the positioning, elevating the visual identity, and developing a digital experience designed to convert.

the objective

Refresh and reposition Green Roots as a credible, growth-ready wellness brand without losing the warmth and earthiness at its core.

The identity needed to bridge two worlds: the organic, nature-rooted side of holistic healing and the science-backed credibility of optimized wellness — and do it in a way that felt cohesive, ownable, and ready to scale.

CLIENT

Chelsea Green

LOCATION

St. Pete, Florida

INDUSTRY

Wellness

overview

Green Roots Optimized Wellness came to Triangular Studio with a powerful mission: to bring holistic healing and optimized wellness into the mainstream, and a brand that wasn't keeping up with it. Founded by Chelsea Green, G.R.O.W. had an existing foundation, real expertise, and a growing roster of offerings. What it needed was an identity that matched the credibility and vision already living inside the business.

We didn't start from scratch. We took what worked and rebuilt the rest, sharpening the positioning, elevating the visual identity, and developing a digital experience designed to convert.

the objective

Refresh and reposition Green Roots as a credible, growth-ready wellness brand without losing the warmth and earthiness at its core.

The identity needed to bridge two worlds: the organic, nature-rooted side of holistic healing and the science-backed credibility of optimized wellness — and do it in a way that felt cohesive, ownable, and ready to scale.