BRAND IDENTITY
Haila Atelier & Collection
A full rebrand for a legacy boutique: transforming a 19-year-old alterations shop into a quiet-luxury destination where craftsmanship meets personal style.
BRANDING / CREATIVE SERVICES / CREATIVE DIRECTION / BRAND STRATEGY / APPLICATIONS
CLIENT
Hailey Greif
LOCATION
Lynbrook, NY
INDUSTRY
Fashion & Retail
overview
Zaraz Atelier & Collection is more than a tailor, it's a personal styling destination rooted in 18 years of practiced craftsmanship. Founded by Hailey Greif and built on her mother's irreplaceable seamwork, Zaraz serves women and men across NYC and Long Island who are ready to stop settling for how things fit off the rack and start curating a wardrobe that is entirely, precisely theirs.
With a curated in-store collection of jewelry and handbags alongside expert tailoring services, Zaraz occupies a rare space: luxury personalization at an accessible entry point. The experience was already exceptional. The brand needed to catch up.
the objective
Create a brand identity that honors Zaraz's legacy while attracting a new generation of style-driven clients: high-income women in their early 30s across NYC and Long Island who value fit, curation, and confidence. Every element of the identity needed to communicate that Zaraz is not a dry cleaner. It is not fast fashion. It is a personal experience, and a premium one.
CLIENT
Hailey Greif
LOCATION
Lynbrook, NY
INDUSTRY
Fashion & Retail
overview
Zaraz Atelier & Collection is more than a tailor, it's a personal styling destination rooted in 18 years of practiced craftsmanship. Founded by Hailey Greif and built on her mother's irreplaceable seamwork, Zaraz serves women and men across NYC and Long Island who are ready to stop settling for how things fit off the rack and start curating a wardrobe that is entirely, precisely theirs.
With a curated in-store collection of jewelry and handbags alongside expert tailoring services, Zaraz occupies a rare space: luxury personalization at an accessible entry point. The experience was already exceptional. The brand needed to catch up.
the objective
Create a brand identity that honors Zaraz's legacy while attracting a new generation of style-driven clients: high-income women in their early 30s across NYC and Long Island who value fit, curation, and confidence. Every element of the identity needed to communicate that Zaraz is not a dry cleaner. It is not fast fashion. It is a personal experience, and a premium one.
CLIENT
Hailey Greif
LOCATION
Lynbrook, NY
INDUSTRY
Fashion & Retail
overview
Zaraz Atelier & Collection is more than a tailor, it's a personal styling destination rooted in 18 years of practiced craftsmanship. Founded by Hailey Greif and built on her mother's irreplaceable seamwork, Zaraz serves women and men across NYC and Long Island who are ready to stop settling for how things fit off the rack and start curating a wardrobe that is entirely, precisely theirs.
With a curated in-store collection of jewelry and handbags alongside expert tailoring services, Zaraz occupies a rare space: luxury personalization at an accessible entry point. The experience was already exceptional. The brand needed to catch up.
the objective
Create a brand identity that honors Zaraz's legacy while attracting a new generation of style-driven clients: high-income women in their early 30s across NYC and Long Island who value fit, curation, and confidence. Every element of the identity needed to communicate that Zaraz is not a dry cleaner. It is not fast fashion. It is a personal experience, and a premium one.
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For founders ready to grow
BRANDING / WEB DESIGN /
CREATIVE SERVICES
/ DIGITAL & PRINT DESIGN /
CREATIVE CONSULTATIONS
BRANDING / WEB DESIGN /
CREATIVE SERVICES
/ DIGITAL & PRINT DESIGN /
CREATIVE CONSULTATIONS
Surface-level branding doesn't cut it anymore. You’re building something meaningful, and your brand should support that.
We combine strategy, storytelling, and elevated design to help you create a brand people remember, trust, and choose.
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