brand & web design
Joanna Sanchez
A brand identity and website for a life & embodiment coach, rooted in sacred feminine symbolism, built to call in the women ready to heal, reclaim, and live soul-led.
BRAND STRATEGY / VISUAL IDENTITY / CREATIVE SERVICES / SOCIAL MEDIA / WEB DESIGN
CLIENT
Joanna Sanchez
LOCATION
Tampa, Florida
INDUSTRY
Life Coach
overview
Joanna Sanchez is a life and embodiment coach guiding women through the transformational journey of healing from within, loving their body again, and creating a soul-led life. Through her signature 13-week Feminine Activation program, her Wild Woman Awakening Retreat, and her podcast "I'm Moving Through It," Joanna holds space for women ready to let go of limitations, activate their soul's purpose, and come back home to their beautiful body.
She came to Triangular Studio needing a brand that could hold the weight and depth of her work, one that felt sacred without being inaccessible, feminine without being fragile, and visually powerful enough to communicate transformation before a single word was read.
the objective
Create a brand identity and website for Joanna that speaks directly to women ready for deep, embodied transformation. Every visual decision —the logo symbolism, the color palette, the typography, the website layout— had to feel like an invitation into sacred space. Not clinical. Not soft-pastel wellness. Raw, feminine, and rooted.
The brand needed to work across her coaching programs, her retreat, and her podcast while staying unmistakably, powerfully Joanna.
CLIENT
Joanna Sanchez
LOCATION
Tampa, Florida
INDUSTRY
Life Coach
overview
Joanna Sanchez is a life and embodiment coach guiding women through the transformational journey of healing from within, loving their body again, and creating a soul-led life. Through her signature 13-week Feminine Activation program, her Wild Woman Awakening Retreat, and her podcast "I'm Moving Through It," Joanna holds space for women ready to let go of limitations, activate their soul's purpose, and come back home to their beautiful body.
She came to Triangular Studio needing a brand that could hold the weight and depth of her work, one that felt sacred without being inaccessible, feminine without being fragile, and visually powerful enough to communicate transformation before a single word was read.
the objective
Create a brand identity and website for Joanna that speaks directly to women ready for deep, embodied transformation. Every visual decision —the logo symbolism, the color palette, the typography, the website layout— had to feel like an invitation into sacred space. Not clinical. Not soft-pastel wellness. Raw, feminine, and rooted.
The brand needed to work across her coaching programs, her retreat, and her podcast while staying unmistakably, powerfully Joanna.
CLIENT
Joanna Sanchez
LOCATION
Tampa, Florida
INDUSTRY
Life Coach
overview
Joanna Sanchez is a life and embodiment coach guiding women through the transformational journey of healing from within, loving their body again, and creating a soul-led life. Through her signature 13-week Feminine Activation program, her Wild Woman Awakening Retreat, and her podcast "I'm Moving Through It," Joanna holds space for women ready to let go of limitations, activate their soul's purpose, and come back home to their beautiful body.
She came to Triangular Studio needing a brand that could hold the weight and depth of her work, one that felt sacred without being inaccessible, feminine without being fragile, and visually powerful enough to communicate transformation before a single word was read.
the objective
Create a brand identity and website for Joanna that speaks directly to women ready for deep, embodied transformation. Every visual decision —the logo symbolism, the color palette, the typography, the website layout— had to feel like an invitation into sacred space. Not clinical. Not soft-pastel wellness. Raw, feminine, and rooted.
The brand needed to work across her coaching programs, her retreat, and her podcast while staying unmistakably, powerfully Joanna.
NEXT PROJECT
NEXT PROJECT
NEXT PROJECT
For founders ready to grow
BRANDING / WEB DESIGN /
CREATIVE SERVICES
/ DIGITAL & PRINT DESIGN /
CREATIVE CONSULTATIONS
BRANDING / WEB DESIGN /
CREATIVE SERVICES
/ DIGITAL & PRINT DESIGN /
CREATIVE CONSULTATIONS
Surface-level branding doesn't cut it anymore. You’re building something meaningful, and your brand should support that.
We combine strategy, storytelling, and elevated design to help you create a brand people remember, trust, and choose.
SEE WHAT WORKING TOGETHER LOOKS LIKE ▶